The food world is in flux.

How consumers view, understand and get food will change in the near future.

“As the (food) consumer changes and evolves, we need to be one step ahead,” said Phil Lempert, also known as the “Super Market Guru” and founder and editor of the website titled with his alias.

He was the luncheon keynote speaker at the Florida Fruit and Vegetable Association’s annual convention. The California-based, popular food analyst and regular on network morning shows told the group that three-quarters of consumers know a healthy diet starts by selecting the right food either at home or at restaurants and are concerned about food.

What are they concerned about? Food additives, sodium, fat and sugars. But only 10 percent of consumers say their diets are as healthy as they could be.

“We have a responsibility to get the real facts out there about a healthy diet,” Lempert said, noting that fruits and vegetables are “in the bull’s-eye on that and we forget the magic of fruits and vegetables.”

Technology, technology, technology. “There are technologies out there making the purchasing of food different than ever before,” he said.

Online grocery shopping and to-home delivery services will continue to grow by near 10 percent annually through 2017.

The millennial generation is sparking this technology and food mix, he said, noting that taking pictures of food or prepared dishes and posting those food pics with comments to the web is not uncommon among the younger generation.

“The millennial generation, this generation loves food and loves food in a very different way,” Lempert said.

But the Baby Boomer generation controls 52 percent of all food purchases, he said, and they, and their doctors, are more concerned about diabetes, high blood pressure and heart disease than the generation before them. And fresh fruit and vegetables are pretty much prescribed to help combat those conditions. And that is the story the industry needs to continue to tell.