"FMD is cost-effective," Censky said. "According to a recent comprehensive study conducted by Global Insight for FAS, the multi-year impact of the increase in market development expenditures by both industry and government is equal to $35 in agricultural export gains for each dollar spent."

ASA became a Cooperator under the FMD program in 1956, when it opened a foreign market development program in Tokyo, Japan. At that time, Japan was importing only small quantities U.S. soybeans. Today, Japan is a top market for U.S. soybean products, surpassed only by China and Mexico. U.S. exports of soybeans to Japan are valued at $1.3 billion.

While Japan represents ASA's first success story, China is perhaps its most impressive. ASA opened an office in Beijing in 1982. Through a long-term and comprehensive program of demonstrating the value of soy-based feeds, ASA helped build demand for soybeans. The value of U.S. soybean exports to China has grown 26 fold since 1996, from $414 million to over $11 billion in 2010.

"The FMD program helps U.S. agriculture overcome the effects of foreign trade practices," Censky reported. "As just one example of the competition we face, the European Union recently announced it will spend the equivalent of $1 billion this year on promoting agricultural exports, and that it plans to increase this amount on an annual basis. By comparison, the U.S. will spend $234.5 million on FMD and MAP this year.

The international marketing activities for the U.S. soybean industry are implemented by the U.S. Soybean Export Council. These activities to expand international markets for U.S. soybeans and products are made possible through ASA's investment of cost-share funding provided by FAS, support from cooperating industry, and by producer checkoff dollars invested by the United Soybean Board and various State Soybean Councils.