The peanut growers of Virginia and the Carolinas have been granted a Certification Mark by the United States Patent Office. Use of the VC Grown Certification Mark by processors and food manufacturers assures consumers that only peanuts produced in the three states are used in products.
Peanuts grown in the South Carolina, North Carolina, and Virginia have long been known for their superior flavor, taste and size.
Kellogg’s is the first national company to use the VC Grown Certification Mark. The company’s new Nutri-Grain Fruit and Nut Bar, available in stores now, features Virginia Carolina grown peanuts along with raisins and cranberries in a delicious and nutritious bar.
“Kellogg chose to use Virginia Carolina peanuts because they are known for their excellent taste and crunch,” said Scott Sundheim, associate director of wholesome snacks at Kellogg Co.
“Consumers want to be assured they are getting the best possible ingredients in the foods they buy, that’s why Kellogg wanted to call attention to the premium Virginia Carolina peanuts contained in our new Nutri-Grain Fruit and Nut Bar,” said Sundheim.
Today’s consumers, more than ever before, want to know the origin of their food and to be assured of its quality. Seeing the Virginia Carolina Grown Peanut Certification Mark gives them that assurance.
“We hope this is the first step in acquiring a loyal customer base for the best tasting peanuts in the world,” said Richard Rentz, Chairman of South Carolina Peanut Board.
Hugh Weathers, South Carolina Commissioner of Agriculture, said, “The consumer trend is to support locally grown agricultural products. I encourage food manufacturers and processors to help develop brand loyalty to peanuts grown in the Virginia Carolinas region by using the VC Certification Mark. Consumers win because they have an opportunity to purchase quality local products. Growers win with increased marketing opportunities throughout the state and region.”
Manufacturers or processors wishing to use the VC Certification Mark on products which contain South Carolina, North Carolina, or Virginia grown peanuts, should contact Bob Sutter, 252-459-5060; North Carolina Peanut Growers Association, Dell Cotton 757-562-4103; Virginia Peanut Growers Association, or Brad Boozer, South Carolina Peanut Board, 803-734-2225 (tel), 803-734-0325 (fax), firstname.lastname@example.org.