First, producers need to set aside reserves that will enable them to keep operating accounts (feed, fuel, equipment repairs etc.) current for several months.

Suppliers charge interest rates of one and a half to two percent per month on open accounts, which correlates to annual interest rates of 18-24 percent. The cash reserves can be used to pay off lines of credit and pre-pay on operating (cattle, equipment) and real estate loans.

Next the producer should consider investing in income producing assets that will generate the highest returns.

Seed, soil fertility, fencing, and equipment repairs are areas that will yield long benefits to a farm.

The frost seeding of legumes into grass pastures will provide nitrogen that will reduce purchased nitrogen inputs.

Soil testing is an excellent way to determine soil fertility and develop a budget for planned fertilizer purchases.

Maintaining soil fertility is crucial to sustaining high crop yields and long-term farm profitabilit y.

In the past several years fertilizer prices have been volatile. Fertilizer prices are influenced by grain prices and demand from China and India. When making fertilizer purchases, I would suggest that producers stay in close contact with their suppliers for information about prices and world supply changes.

Feed and fertilizer costs can be reduced by investing in fencing that will enable a producer to implement rotational grazing systems on their farm.

Rotational grazing systems can increase forage utilization efficiency up to 75 percent compared to conventional grazing's 30to 35 percent efficiency.

Missouri researchers estimated that grazing animals recycle 75-85 percent of forage nutrients consumed. When grazing is managed, nutrients are recycled back where they came from.

By having the cattle harvest their forage during more months of the year, producers are able to use less machinery and reduce their overhead costs. Due to reduced machinery requirements, producers may be able to overhaul tractors to extend their use.

Buying a newer model tractor will increase the farm’s fixed or sunk costs, e.g. depreciation, insurance, repairs, taxes.

During times of high profits, many producers succumb to “new paint disease” where they purchase new pickup trucks and farm equipment that has bright and shiny paint. The decisions to replace and upgrade machinery will increase fixed and variable costs (fuel, labor) that raise total production costs (fixed plus variable). These choices will have long-term implications regarding farm profitability.

Many Virginia cow/calf producers own a line of hay making equipment (e.g. haybine, rakes, and baler) that is used to harvest hay which is used to feed the herd during the winter.

Prior to the increase in feeder calf prices in April 2010, the average Virginia producer had an average of $100 profit per calf.

The USDA Cattle Report stated that in January 2012 the average Virginia cow calf herd had 30 brood cows.

Many producers incorporate stockpiling forage into their rotational grazing systems as a way to eliminate the need to bale hay to feed their animals during the winter months.

The fixed costs of owning hay making equipment places producers in an uncompetitive position because their high production costs are unsustainable.

Due to narrow profit margins, producers will not be able to generate sufficient profits to replace the hay equipment.

The strategic investment of profits generated from recent record feeder cattle prices will lay the foundation for the long-term viability of cow/calf producers.

By working together with their lenders, producers can develop a plan to prioritize the investment of profits into the farm’s infrastructure that will maximize returns to their land, labor and capital in the cyclical beef industry.