United Fresh applauds USDA’s commitment to increasing fruit and vegetable consumption among low-income pregnant and breastfeeding women, and their infants and young children who participate in the Women, Infants, and Children (WIC) program. 

Last Friday, USDA published the Final Rule on the Special Supplemental Nutrition Program for Women, Infants, and Children: Revisions to the WIC Food Package.

The rule increases the cash-value of the fruit and vegetable vouchers for children to $8 per month; allows WIC mothers to receive a voucher for fresh fruits and vegetables instead of jarred baby foods for their older infants; and allows WIC mothers to add cash (split tender) at checkout to their fruit and vegetable vouchers to maximize their purchases.

“All of these provisions will increase fruit and vegetable consumption among WIC mothers and their young children,” said United President & CEO Tom Stenzel. “Our only disappointment is that we continue to believe that WIC vouchers should include all fresh fruits and vegetables, without added fats, sugar or sodium, including fresh white potatoes.”