The strawberry season is in full swing across North Carolina with high yields expected. Due to weather, the season has started later than usual.

“It’s anyone’s guess on how long the season will last. We’re seeing unprecedented volume during the first week. It is a phenomenon we haven’t seen before,” said Dr. Barclay Poling, executive director of the N.C. Strawberry Association.

“It’s shaping up to be a great crop,” Poling said. “But it is posing major challenges for our state’s farmers. The plants are absolutely loaded with fruit and what we’re beginning to see in the eastern part of the state (where the season starts first) is that the berries are ripening all at once rather than gradually over a period of time.”

What is happening in the eastern part of the state is expected to play out statewide, he said.

“A typical weekly 2,000 pounds per acre yield will escalate to 5,000 to 6,000 pounds by mid-May, if not higher,” he said. “Farmers need people to get out to you-pick farms and pick berries! Any time is great to pick during the month but Mondays through Wednesdays are always optimal times and less busy than weekends.”

Reports from consumers who have had some of the first berries of the season are that they are especially good this year, sweeter and tastier, which Poling believes can be attributed to the cooler temperatures.                                       

The N.C. Strawberry Association represents about 400 growers in the state and a nearly $21 million industry. Many farmers are offering a “pick 4 buckets pay for 3” deal and encouraging customers to give the free bucket to someone in need. The association has started an initiative called “Short & Sweet Strawberry Share 2014.” It is encouraging church and work groups, families and friends to make strawberry picking a fun outing and to give their free bucket to a local food pantry, soup kitchen, day care center, nursing home or other place or person of need.

“We have a bumper crop coming on,” said Mitchell Wrenn, a farmer in Zebulon, North Carolina, who serves as president of the N.C. Strawberry Association. In a normal year, we couldn’t afford to give berries away but we’re going to lose berries. I’d rather give to someone in need, someone who is handicapped or in a nursing home so they can enjoy these delicious berries. They just don’t compare to the ones you find in the grocery store. They have so much more flavor.”

Wrenn frequently provides produce from his farm to a local nursing home and knows the appreciation people have for good food.