What is in this article?:
- Fruits, vegetables did well in Carolinas this past season
- More marketing needed
- Among the summer crops, the early plantings were all good, but in mid-June, the effects of the dry weather began to appear
- Staggered production has been a trend among fruit and vegetable growers in recent years.
More marketing needed
“We might be able to sell more summer vegetables in the fall if we did more marketing,” Best said. “Could we sell watermelons on Labor Day instead of the Fourth? Maybe.”
Among fall crops, apples began arriving early in September and it appears to be a good crop.
Products made of local produce — jams, jelly, breads and many others — have really helped, said Best. “People want local food, and we need to provide it. I tell growers to put pictures of their farm on the label to catch the consumers’ attention.”
This was a good season for muscadines and for fans of the distinctive grape, says North Carolina Agriculture Commissioner Steve Troxler. “Growers tell me it was a better-than-average crop, which meant ample availability."
The muscadine season runs from August through early October.
Thanks to the discovery of resveratrol, an antioxidant that is found in the skin, pulp and seeds of muscadines, these grapes are enjoying a new popularity. Studies have indicated many potential health benefits to the antioxidants in muscadines.
"While many people prefer them as a fresh fruit choice, muscadines can be used in many ways,” said John Snipes, a marketing specialist with the North Carolina Department of Agriculture and Consumer Services. “Some people use the grapes to make wine, and they can be used in salads, jellies and jams, and sauces. Commercially, we are seeing more new food products being developed, including slushies, smoothies and popsicles. In addition, muscadines are used in body lotions, facial cream and soaps.”
Growers are also starting to market certified organic muscadines in select grocery stores and international markets.
Late in September in South Carolina, James Lamb of Lamb's Produce Stand at the Pee Dee Farmers Market in Florence, S.C., said it was a “weird year, but we held on.”
There was one decided disappointment. “We had a real short crop on our local butterbeans,” Lamb said. “That crop took a licking from the heat. It knocked off the bush. Butterbeans are a big draw for us every year, usually in June and July, so that put a damper on the market.”
To see how one North Carolina grower is fitting into the fresh muscadine market, visit http://southeastfarmpress.com/orchard-crops/fresh-market-muscadines-finding-niche.
And it may be possible to stretch the strawberry season in North Carolina to a year-round venture. Check out this article to see how researchers may make it possible: http://southeastfarmpress.com/winter-strawberries-possible-north-carolina.
For information on all North Carolina’s fruit and vegetable facts and figures, visit http://www.ncagr.gov/ or http://www.nass.usda.gov/Statistics_by_State/North_Carolina/index.asp.