The American Soybean Association (ASA) has created a new Soybean Marketing and Production College program to educate producers on how to capitalize on the growing trends and new technologies in agriculture to maximize on-farm profitability.

The event takes place in Minneapolis, July 29-30. Growers do not have to be ASA members to participate.

“Global sustainability requirements, meeting world soybean demand, weed management and herbicide resistance issues, new precision ag technologies — these issues are all impacting the profitability of soybean growers,” said ASA President Danny Murphy, a soybean farmer from Canton, Miss.

“ASA’s Soybean Marketing and Production College will give growers hands-on training in these areas, with breakout sessions and presentations from industry experts, in addition to a session on succession planning.”

Ohio State University’s Matt Roberts, industry consultant on grain, petroleum, and biofuels markets and policy, headlines the Opening General Session. Roberts will review the current supply and demand situation for grains and oilseeds globally, what that means for prices, and how growers can best take advantage of these trends in their own marketing decisions.

U.S. Farm Report host John Phipps will keynote the Closing General Session. Phipps will share strategies to not just endure, but prosper from an unpredictable future in agriculture by understanding which risks are worth worrying about.

Registration for ASA’s Soybean Marketing and Production College is open now through July 9. Get more information and register online at www.SoyGrowers.com/MarketingProductionCollege.

The Soybean Marketing and Production College is sponsored by the following corporate organizations and Qualified State Soybean Boards: AGCO, Bayer CropScience, Arkansas Soybean Promotion Board, Kansas Soybean Commission, Minnesota Soybean Research and Promotion Council, Minnesota Soybean Growers Association, New York Soybean Board and the Tennessee Soybean Promotion Board.