To maintain and increase international demand for U.S. soy, the checkoff remains highly involved in updating international customers about U.S. soybean production and the quality of U.S. soy.

The checkoff supports programs that increase U.S. soy exports such as hosting foreign buying teams to the United States and conducting poultry and livestock feeding demonstrations abroad that prove the advantages of using U.S. soy. Also, USB farmer-leaders meet with foreign customers, agricultural associations and government officials to inform them about the quantity, quality and nutritional benefits of U.S. soy. 

“China will continue to be a major importer of U.S. soy because this country’s population will continue to grow beyond what it itself can produce,” says Call. “The U.S. will continue to be a key supplier to China, but there remains competition from South America.”