The fifth Tennessee Agritourism Cultivating Farm Revenue Conference will be held in Nashville on Jan. 28-30, 2010. This marks the first time the conference will be held in conjunction with the Tennessee Horticultural Expo.

“This year’s conference offers agritourism operators another prime opportunity for professional development through educational sessions and networking,” says Megan Bruch, marketing specialist with the University of Tennessee Center for Profitable Agriculture. “By being held concurrently with the Horticultural Expo, agritourism operators will also have access to sessions on fruit and vegetable production, issues related to grapes and wine, flower production, farmers markets and more,” she said.

Featured speaker, best-selling author and business consultant Bob Negen will share his customer-focused business philosophies to help participants “Explode Sales” and “Develop a WhizBang! Staff.” His practical and motivational sessions will help participants bring more people to their business, provide them with better service and increase revenue.

Back by popular demand, “Agritourism in Action” sessions will feature agritourism operators who will share lessons learned from their agritourism experiences. “Panels of operators will discuss innovative farm tours and creative farm animal attractions and will answer questions from conference participants,” according to Bruch. “Additional conference sessions will address labor regulations, business structures, USDA Animal Exhibitor Regulations and the new agritourism liability law.”

On Saturday, Jan. 30, participants will have the opportunity to see area agritourism operations first hand on a post-conference tour.

The agritourism conference is sponsored by the Tennessee Agritourism Initiative partners including the Tennessee Departments of Agriculture, Tourist Development and Economic and Community Development; University of Tennessee Extension; Tennessee Farm Bureau Federation; and the Tennessee Agritourism Association.

Additional information about the conference including a tentative agenda and registration instructions is available on-line at the Center for Profitable Agriculture’s Web site at http://cpa.utk.edu or on the Tennessee Horticultural Expo site at http://www.tnthe.com.

Register by Jan. 5 to receive the early registration rate of $100. Late registration is $125.