National Cattlemen’s Beef Association (NCBA) President Bill Donald says cattlemen shouldn’t underestimate the importance of attending the 2011 Cattle Industry Summer Conference Aug. 1-4 in Kissimmee, Fla.

Donald said the conference is where cattlemen chart the course for NCBA policy positions. He said the Federation of State Beef Councils (Federation) will focus on developing strategies to build and defend beef demand.

“Although the winter cattle industry convention is the largest cattle industry gathering in the country, the Cattle Industry Summer Conference is where the industry’s roadmap is developed. Our producer-driven committees willmeet and put forth critical policy positions for consideration of the full membership at the 2012 convention.

“Federation members will be meeting in joint committees with Cattlemen’s Beef Board members to discuss ways to increase beef demand and defend our industry from a whole host of challenges,” said Donald.

“This is truly where the rubber meets the road. There is no better example of cattlemen taking pride and ownership in the future of their organization and industry.”

During the conference, cattlemen can expect to hear from an array of speakers and hear about the latest trends in cattle marketing and management. Donald said the meeting has something for everyone in the cattle industry.

“The meeting is full of dynamic speakers and industry updates that will assist in making cattlemen more informed and better prepared to overcome challenges and capitalize on opportunities,” he said.

Registration and the full membership brochure are available online at To receive additional information about the 2011 Cattle Industry Summer Conference not found on the website,callthe NCBA Association Marketing Department at 303-694-0305 or e-mail at