Cotton Incorporated has announced it is working with Gap to conduct the Cotton From Blue To Green denim drive in about 1,000 Gap stores across the United States.

The program began March 5 and will continue until March 14. Until the program ends, consumers across the country can donate used denim at their local Gap. All donated denim will then be given a “new life” by being converted into UltraTouch Natural Cotton Fiber Insulation, and donated to help build houses for communities in need. Consumers who donate their denim will receive a 30 percent discount off new denim purchases at Gap.

“Cotton Incorporated is delighted to team with Gap on the Cotton From Blue To Green nationwide denim drive,” said J. Berrye Worsham, president, and CEO, Cotton Incorporated. “Year after year, this program continues to gain momentum, building positive consumer impressions for cotton, and this collaboration with Gap will build on the program’s success over the past five years.” Since the program began, the Cotton From Blue To Green denim drive has recycled enough denim to create natural cotton fiber insulation for more than 540 homes.

The denim drive is part of Gap’s “Recycle Your Blues" event, where customers who donate denim will receive 30 percent off new denim purchases from Gap, GapKids or babyGap through March 14.

For more information about Cotton Incorporated’s Cotton From Blue To Green denim drive program, visit http://www.CottonFromBlueToGreen.org.

The Cotton Research & Promotion Program continues to work in all areas of cotton’s pipeline — from the field to the consumer — to keep cotton the No. 1 fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the program, visit http://www.cottonboard.org.

For more information, about Gap please visit http://www.gapinc.com.