A new National Corn Growers Association video on the subject of increasing sustainability in agriculture made its television debut Oct. 3 on the program This Week in Agribusiness.

The short video features family farmers telling the story of how better management and modern technology spells good news for both consumers and the environment.

Click here to watch the video.

“The only thing as important as growing a crop and getting a fair price is doing so in a way that is socially responsible and assures opportunities for the next generation of farmers and consumers,” said Darrin Ihnen, NCGA president and a corn grower in Hurley, S.D.

Every day on planet Earth we grow by over 200,000 people. That is 150 new people every minute. In the next 40 years our global population will exceed 9 billion people, up from 6.7 billion people today. Luckily, family farmers are making rapid progress toward meeting the needs of a growing world and doing it with the environment in mind.

“Sustainability isn’t some buzz word or novelty for a corn grower. We are living this every day and trying to do a better job with each crop we grow,” Ihnen said.