Part of the challenge is knowing who your potential customers are. You shouldn’t expect to start out with a hundred head of finished beef and expect customers to be knocking down your door to buy it.

However, as has been the case on many farms, if you raise a good product and consumers find out about it, they will return.

There are cash crop farmers who have diversified their business and are no longer just taking the crops to the elevator. They are marketing them directly to the end user and it is working. This approach is not without its challenges but has the potential to put more money in your pocket. 

Besides marketing of your existing products, another method of increasing profits is to add some kind of value by processing the product.

Instead of selling a side of beef that is based on sale of the live animal you can sell individual cuts of meat. This requires you to comply with another set of regulations, but is an option to make more money.

There may be other forms of processing that you can do or have done to what you produce to make it worth more. 

When I get together with a group of farmers, the common challenges I hear often deal with the necessity of having off-farm income to keep the farm going and how the next generation doesn’t stand a chance of making a “go” at farming the way we do it now.

We have to begin to look at producing things differently and marketing them differently in order to make this work. 

I believe this is especially important in the volatile markets seen today.

Commodities are experiencing a dramatic price increase, but who knows what the future holds. Only you can make changes is your operation.

Start now to think about what you might do differently to end up with more money for what you produce.