If you’ve ever found yourself lost on the grounds of the mammoth Sunbelt Ag Expo, you’re not alone.

With a 100-acre exhibit area, 40 acres of parking, and a 600-acre research farm, it’s easy to get lost, and that’s why for the second year, there’s a smartphone app to help keep you headed in the right direction and to help you plan your day.

The 2012 Sunbelt Ag Expo, to be held Oct. 16-18, at Spence field in Moultrie, Ga., features more than 1,100 exhibitors, a working farm, equipment demonstrations and driving ranges, and various educational opportunities.

After a successful launch in 2011, with more than 9,000 downloads during the three-day show, the exclusive tradeshow mobile app for the Sunbelt Ag Expo is back this year with improvements that promise to make it even more user-friendly and valuable to show-goers.

The app — provided by Farm Press Publications and Penton Media Inc. — allows those attending the Sunbelt Expo to use their iPhone, IPod Touch, iPad, Blackberry or Android to receive up-to-the-minute news alerts and other breaking information during the three-day show.

“The Sunbelt Expo mobile app was produced by Penton Custom Media and has been used at some of the largest trade shows in the nation,” says Greg Frey, vice-president at Penton Media and publisher of Farm Press.

 “We had a successful launch of the app at the 2011 Sunbelt Ag Expo, and we believe the improvements made this year will further enhance participants’ experience at the show.”

Farm Press, a member of the Agricultural Group at Penton Media, publishes Southeast Farm Press, Delta Farm Press, Southwest Farm Press and Western Farm Press.

Southeast Farm Press is an official sponsor of the Sunbelt Agricultural Exposition and publishes the official show program and the Sunbelt Expo Field Day Guide.