The newly redesigned U.S. Wheat Associates (USW) Web site now provides a wider variety of valuable business information in a format that makes it more accessible than ever to wheat buyers, the U.S. wheat industry, and media outlets.
The revised site, posted at http://www.uswheat.org, features new content, such as a “Speaking for Producers” section, which provides information about producers featured in the current USW market development campaign and an enhanced "Buyer’s Guide" designed to streamline valuable information needed to assist importers of all six classes of U.S. wheat.
The new design supports and continues to build on the USW international focus linking U.S. wheat and wheat products to their producers, the world’s most reliable suppliers of high-quality wheat to buyers, millers, and wheat food processors worldwide.
“USW customers have told us they want closer ties with U.S. producers,” USW Communications Director Steve Mercer said. “We recognize the importance of making personal connections throughout the supply chain, and have been mindful of that as we constructed the new site, which is funded in part by and speaks for producers.”
One of the first things apparent on the new site is that it delivers nearly twice the amount of information available on the organization’s most recent site. Not only is there new content, but a variety of new Internet tools make it easier to follow USW news, reports, and policy positions.
From the home page, the site now features links to RSS (Really Simple Syndication) feeds for USW reports and Wheat Letter,the biweekly, Internet-based USW publication, including a tool to request subscriptions.
Users may establish links to USW's Flickr photo sharing site, Twitter feed, and YouTube video postings. The site also includes communications-enhancing links that allow visitors to share USW information through their own Internet-based social media channels.
The new site continues to offer its robust supply of important information about the U.S. and global wheat market. This includes weekly U.S. wheat export basis and FOB prices with an interactive charting feature, commercial export sales of U.S. wheat, a Supply and Demand presentation, Crop Quality reports, Harvest reports, and daily futures prices for U.S. wheat classes, corn, and soybeans.
Nearly half of the U.S. wheat crop is exported annually making the United States the world’s largest wheat-exporting country. A news-rich "Influencing Trade Policy" section covers issues such as competitiveness, food aid, biotechnology, and U.S.-Cuba trade issues. In addition to accessing USW policy position statements and information on bilateral and multilateral trade agreements, visitors can easily track USW work on the GSM export credit programs, sanitary and phytosanitary issues, the elimination of export state trading enterprises, and much more.
For more information, visit http://www.uswheat.org or contact your state wheat commission.