When it comes to today’s agriculture, there are many examples of great farmers and ranchers all over the country doing wonderful things to bring food to the table for those around the world.

But few of those farmers and ranchers are recognizable by consumers, mainstream media and influencers. In fact, the pictures and perceptions of farmers and ranchers often do not match reality.

USFRA wants to change that.

At USFRA’s Food Dialogues event in Los Angeles, the organization announced it is looking for the “Faces of Farming and Ranching” to help put a real face on agriculture and shine a light on the heart, personalities and values that are behind today’s food. 

“USFRA has started a movement to bring more farmers and ranchers together to answer people’s questions about how their food is grown and raised,” said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. “Many voices are leading conversations about food — and often leaving the people who grow and raise our food out. We need to find the best people to be part of these conversations and represent the real farmers and ranchers of America.”

USFRA is looking for standout farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement with others and who are actively involved today in sharing those stories.

Farmers and ranchers who raise a variety of foods differently, at differing scale and in all areas of the country are encouraged to apply as it is important to show American agriculture and all of its diversity.