John Deere hosts ‘most significant’ product launch ever


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Over the last month, John Deere has brought hundreds of its dealers to Indianapolis for what it’s been calling its “most significant” product launch in its 174-year history. More than 1,600 dealers attended the last of four “waves” that came to Indy for the event. John Lagemann, vice president for sales and marketing for Deere’s Region 4 (which includes most of North America) talked about the product introduction during an interview with Farm Press Editor Forrest Laws.

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