James R. (Roy) Roberson began his career in agricultural communications as an assistant editor of agricultural research and teaching in Auburn University’s College of Agriculture and Alabama Agricultural Experiment Station. When he retired from Auburn University in 2004, he was head of the agricultural communications program at Auburn and assistant director of the Alabama Agricultural Experiment Station. Between stints at Auburn University, Roberson worked for several years as an account manager for Fletcher/Mayo and Associates, which at that time was the largest agricultural marketing and public relations company in the U.S. He also worked for nearly five years as Southeast marketing and public relations coordinator for Swanson-Rollheiser-Holland, an Omaha, Nebraska-based agricultural advertising and public relations company. In addition to his current position on the editorial staff of Southeast Farm Press, Roberson is former editor and publisher of Southern Pulp and Paper Magazine and was part of the team that created the Atlanta-based Southeast edition of Ad Week. Roberson grew up in rural east Alabama and earned bachelor and masters degrees in journalism and mass communication from Auburn University.